E-commerce¶
Pro feature
The E-commerce report is a BimBeau Privacy Analytics Pro feature. It appears in the Statistics menu, right after Acquisition, when WooCommerce is active.
The E-commerce report brings together the sales of the store for the selected period. The figures come from the paid orders of WooCommerce, counted on their payment day, refunds deducted: a refunded or cancelled order leaves the report automatically.
The report is enabled by default. You can hide it in Settings › General › Enabled panels, like the other reports; no data is deleted.
Indicators¶
| Indicator | Description |
|---|---|
| Orders | Paid orders of the period. |
| Revenue | Total of these orders minus refunds, in the store currency. |
| Average order | Revenue divided by the number of orders. |
| Conversion rate | Orders per 100 visits of the Acquisition report, like the Conversion rate column of that report. |
| Revenue per visit | Revenue divided by the visits of the Acquisition report. |
Each indicator shows its change against the previous period of the same length; the conversion rate shows it in percentage points.
Revenue per day¶
The chart shows the revenue of each day of the period, with the previous period as a dashed line. Hover a point (or focus it) to read both amounts.
Purchase funnel¶
The card shows the funnel saved in the Funnels tab of the Events report that ends with the Order placed step: the visits of each step and the drop-offs before the next one, for visits with advanced tracking. Without such a funnel, the card offers to add the ready-made WooCommerce purchase funnel. The card is hidden for users who cannot open the Events report.
Sales per channel¶
The card lists the five channels with the most revenue, with their orders, revenue and share of revenue, then the Not attributed row. An order gets the channel of its visit only when the visitor consented to advanced tracking (see WooCommerce orders and revenue); the other orders are counted as not attributed. See all in Acquisition opens the Acquisition report, which lists every channel.
Products sold¶
The list uses the WordPress list component (DataViews), like the other reports: search by product or category name, sort by column header, View options and pagination.
| Column | Description |
|---|---|
| Product | The current product name and its category. Variations count as their product. |
| Revenue | Order line totals after discounts, before taxes and shipping, minus refunds. |
| Change | The change of the product revenue against the previous period. |
| Quantity | Quantity sold, refunded quantities deducted. |
| Orders | Number of orders that contain the product. |
| Share of revenue | Share of the product in the revenue of the listed products. |
The filter button offers the Channel filter: pick an acquisition channel to see only the products bought during visits of that channel, or Not attributed for the orders without a channel. The share of revenue is then computed on that channel.
The Export report button downloads the list as CSV, JSON or Excel, with the current search, sort and Channel filter (see Exports).
Differences with WooCommerce Analytics¶
The figures can differ from WooCommerce Analytics, which counts orders on their creation date and includes taxes and shipping according to its own settings. Product revenue excludes taxes and shipping while order revenue includes them: the sum of the products is therefore lower than the order revenue.